05-29-2009 J.Biz In yet a third photo shoot with photographer Brooke Nipar, Hellz shows off its Summer 2009 collection. Check it out also at Karmaloop.com Summer’s fast approaching and the heat is on as Hellz brings the
sizzle with its Summer 2009 Collection, SO LOLITA. So Lolita exudes a
modern day coquette… She’s unpredictable playing it up with the high
fashion “Hellz Naw” jacket to the raw “Gun It” dress while maintaining
an idealism of Black is NOW but Color is ALWAYS, bringing forth a
vamped up innocence.The collection offers a variety of cut and styles to complete
any females wardrobe including key staple summer looks, from a range of
volume bubble skirts to edgy studded vest to the graphic tees
synonymous to Hellz. Taking the construction of the line to new
heights, Hellz revamped silhouettes and wear ability by providing light
weight nylon jackets for a stylish look in comfort.